Chocolate, not his name, is key to Callebaut’s success

Bernard Callebaut lost the legal right to use his name when he lost his first business, Chocolaterie Bernard Callebaut. His recognizable name was an asset to the company, but the loss wouldn’t keep him from the chocolate business. He started a new company called Papa Chocolat soon after he lost ownership of his original business, launching in December of 2010.

Photos by Paul McAleer

Published on November 29, 2015.