The much-anticipated grand opening of Torrid has some customers upset over men and non-plus-size women receiving gift cards.

Torrid, an American plus-size women clothing store has made its way into Alberta. It officially opened its doors Oct. 15, 2016 at Calgary’s Chinook mall. Almost 200 ladies anxiously lined up as the store’s Facebook page boasted that they would give a gift card to the first 50 people in line.

Which is exactly what they did right before the doors opened. However, some customers were upset because they felt line jumpers, customer’s husbands and non-plus-size women should not receive gift cards.

Customer Cindy Saunders, says she saw one older woman who wasn’t plus size refuse a gift card.

“I thought you know what, good for you […] give it to someone who could use it,”

Produced by Nicole Auger

Saunders was one of the first 50 people in line when she arrived, but after line jumpers made their way into the line. She just missed the cut by the time cards were handed out. She resorted to social media to express her frustration with the store.


Others took to The Torrid facebook event page to express their opinions. One husband who received a gift card responded to the outrage.


The commentary of the event page didn’t go unnoticed by Calgary’s Torrid. They responded on the page that same evening.


Although some customers felt the opening was handled poorly, other customers felt the opening was handled well, considering the circumstances.

The full commentary of the event page can be found here.

The next Torrid store plans to open at Cross Iron Mills Dec. 17. The store will be giving out gift cards to the first 50 customers just as they did at the Chinook Mall opening.

The editor responsible for this article is Trevor Solway and can be contacted at

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