For some makeup is a daily staple, while for others the idea itself is a foreign concept. From makeup artists to the average person everyone has their own steps, rules and techniques to follow. 

The perfect look is subjective and regardless of experience level, there’s no one-size-fits-all approach.

Sydney Janzen is a makeup artist who does bridal and editorial looks. She generally follows the same steps but customizes the look based on the individual client.

And learning to adapt to different faces was challenging at first.

“I’ve gotten used to doing other people’s makeup. Before I got really nervous about it because everything’s so different,” she says.

“It’s just practice though […] now I’ve just practiced on so many different faces.”

While adapting to new faces and trends is a reality for makeup artists, the average makeup user has the option to be as creative as they wish. 

Erika Chaidez is a Mexican exchange student. She’s loved makeup for as long as she can remember.  

“Since I was a little kid, I always saw my mom do makeup and she looked so pretty so I was always interested in makeup,” she says.

“I started to watch tutorials, go to courses and watch a lot of Instagram inspiration and I just loved it.”

And while many wear makeup regularly, not everyone wears it for the same reason. For some makeup is used to accent features, or gain confidence. For others, it’s simply a way to experiment with new colours and trends. 

And regardless of the reasoning behind someone’s makeup choices, one thing is clear — makeup is an art and experimentation is half the fun. 

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Editor: Monique LaBossiere |

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