Why it pays to spend money on a professional photographer

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You may see more and more people today with expensive cameras. Some may wonder why they should even bother getting professional photos done when they can just take them themselves.

At the age of 18, Jalisse Clark started up her own professional photography business called Jalisse Clark Photography and Design. She acknowledges the rumour that some believe it’s the camera that makes photos look amazing, she argues otherwise.

ā€œWhen you hire a photographer,ā€ Clark says, ā€œyou are paying that person for their unique talent, but also for the time they spend consulting, preparing, capturing, editing, and producing the images they’ve hoped for.ā€

overtheshoulder2Clark says her favourite part about being a photographer is interacting with clients and producing the images that she envisioned.

Photo by Lisa TaylorShe says that a good photographer ā€œmakesā€ a photo rather than ā€œtakesā€ a photo and considers her camera to be a tool, just like in any other business.

ā€œJust because you have a hammer,ā€ Clark says, ā€œdoesn’t mean you can build a house.ā€

As Clark photographs her clients, her energy radiates and reaches everyone near her.

ā€œIt’s better to hire a photographer, like Jalisse, simply because she brings so much energy to the shoot,ā€ Simone Cattoni, one of Clark’s clients, says.

Danielle Fermin is also a client and friend of Cattoni’s. She says she would much rather hire a professional photographer than buy an expensive camera and try to photograph each other.

Although Clark knows the importance of having a good camera — in terms of quality and resolution — she says it’s all about utilizing your camera to the best of your ability and having a great sense of style.

ā€œJust like any career, photography requires talent and plenty of hours,ā€ Clark says. ā€ That alone is worth the client’s investment.ā€

ltaylor@cjournal.ca

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